When you are considering investing your time and money into a pet related website, finding just the right webmaster can be very frustrating.
It is especially true if you are not well informed about the detailed procedures involved in website development. There are
many elements to ponder before deciding on your webmaster.
You need to do your research, decide what your contribution factors
are and ask what responsibilities the webmaster will be taking on. Many simply build you a website and publish it to the internet.
That is where they feel their responsibility to you ends.
Others will offer (at a price) to place you with an SEO (Search
Engine Optimizer.) They will help you to get your website in the search engine rankings. The “search engines” such as Google, Yahoo!
AOL and MSN (among many others) Are difficult to get listed on. This is why many people hire an SEO. An SEO Will promise to get you
listed in the top 10 rankings. Some manage to actually do it and many do not. The price range for SEO assistance is very broad. It
can start at somewhere around 70.00 per month or as high as 400.00 - 500.00 per month or in some cases even higher.
There are
also webmaster’s so dedicated to their business that they have done the research to know how to accomplish this very difficult task
themselves and offer to do this for their clients.
There is never a promise if they are honest because optimization requirements change
so often that it is ludicrous for even an SEO to promise you will rank. Indeed if someone is promising to rank your site they should
not be trusted unless you are willing to take a risk. Optimization takes time. An SEO will ask you to give them at least three months
to achieve ranking unless they are charging you an outrageous fee (which still is not a valid guarantee.) The major point I am trying
to get across is that there are no guarantees. If you trust your webmaster and they are willing to do your optimization for you, try
that first. Many times they have the same abilities as the SEO. A webmaster still does the same things such as submitting to search
engine and listing in directories. These are very time consuming tasks. Fees are required as well for many directories and definitely
some search engines if you want to speed up the process.
Advertisement as well as optimization will build your “link popularity” as you accumulate links back to your site, this catches
the eyes of the “search bots” (automated systems designed to search the web constantly for new material.) Anytime an article is written
a blog is posted or an advertisement is placed it is another opportunity for the bots to find your website. If the information is
relevant to your website, it may be ranked accordingly. In this way advertising is an essential part of “getting ranked.” Some webmaster’s
offer advertising (again this is something you must ask.) If your webmaster does not advertise, you will need to hire someone
to fulfill this task or be prepared to do it yourself. Advertising can become very time consuming and tedious. Many times one advertisement
can become an all day headache. They do not always go smoothly and try your patience to no end. This to is very important for
the client to realize because webmaster’s and advertising agents are only human. There will be times that a request may not be fulfilled
immediately because of complications beyond their control. (They should alert you of any complications that causes a task to not be
promptly accomplished) It takes strong dedication to your business to accomplish many of the tasks assigned to a webmaster/optimizer/advertiser.
